"5 Essential Ecommerce SEO Tools for Boosting Online Visibility in 2023"

Running an online store has become a lucrative venture, with the global eCommerce market projected to grow in the coming years. In this increasingly competitive market, eCommerce businesses must employ effective SEO strategies to stand out and thrive. However, many eCommerce platforms lack adequate SEO features, making it necessary for business owners to turn to third-party SEO solutions.

Here are the top 5 SEO tools for eCommerce in 2023, both free and paid options, to help maximise the organic reach of your online store:

1- Google Search Console - analyse your website for free

As the world's most widely used search engine, it's important for your eCommerce store to be optimised for Google. Google Search Console is a free tool offered by Google to manage and improve your website's performance on search engines. It helps with indexing, optimising, and monitoring your site, ensuring that it is properly crawled and indexed by Google.

2- Ahrefs - all-in-one eCommerce SEO tool (free and paid)

Ahrefs is a top choice among marketing professionals, offering a complete SEO toolkit to monitor and enhance your online presence. With the second-fastest web crawler after Google, Ahrefs provides a user-friendly dashboard with a comprehensive SEO summary, including health score, organic traffic and keywords, and backlinks and referring domains. Other features include site audits, site explorer, content explorer, rank tracker, and keyword research tools.

3- SEMrush - comprehensive digital marketing tool (free and paid)

SEMrush is an all-encompassing digital marketing tool, offering comprehensive eCommerce SEO and competitor analysis. With over 25 of the best SEO tools for eCommerce, SEMrush makes it easy to track ranks, analyze on-page SEO, and research keywords. The platform can help you find keyword ideas, identify content gaps, acquire reports on your site and your competitors, and much more.

4- SpyFu - competitive keyword research tool

SpyFu is a top tool for analyzing competitor keywords for eCommerce businesses. The tool provides a thorough analysis of top-ranking keywords for domains and their competitors, helping you identify where your rivals are outperforming you. SpyFu allows you to monitor your site's performance through keyword research, SERP analysis, and rank tracking.

5- Screaming Frog - all-in-one eCommerce SEO audit tool (free and paid)

Screaming Frog is a freemium SEO audit tool that helps identify common problems on your website and resolve them for better onsite SEO. The program can produce sitemaps, audit redirections, examine metadata, and detect broken links, among other things. It is a comprehensive audit tool for eCommerce websites, offering a detailed review of your online store and assistance in fixing issues affecting the technical aspects or user experience of your site's ranking.

In conclusion, SEO is crucial for eCommerce success, and these five tools are just a few of the many options available. By using these tools, you can improve your website's visibility, drive traffic and sales, and grow your business. Regularly monitor your website's performance, stay updated on the latest SEO strategies, and make the necessary adjustments to stay ahead in the eCommerce game.